Base Creates a New Skincare Brand – Séla

29 Jul, 2016

Séla asked Base Creative to develop a brand identity for its luxury skincare products. Séla products infuse plant extracts from seaweed, mother-of-pearl, caviar, Alpine rice, argan oil, and almond oil into pure nutrient-rich mineral water from France and combine them with selected ancient minerals from the Dead Sea. Advanced French technology enhances the effectiveness of these natural minerals in targeting different skincare needs, such as anti-aging, skin radiance, and promoting wound healing.

Base Creative created the logo, product packaging, printed advertisements, leaflets, and brand book to ensure the successful market activation of the brand. The designs align with Séla’s high-quality products – which leave the skin feeling fresh and youthful – to accentuate the brand’s luxurious image.