Services

We help companies to differentiate and create relevant, meaningful brands that people can believe in through integrated branding and marketing services.

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Research and Insights

Uncovering the trends, customer segments and competitive landscape of your business.

Market Analysis
Competitive Analysis
Trend Analysis
Segmentation

Brand Strategy

Defining the core purpose of your business and what makes you "the only brand in the world that..."

Rapid Prototyping
Brand Definition
Brand Positioning
Brand Architecture

Naming and Writing

Supporting and accelerating the branding process through naming and writing.

Brand Naming
Brand Language
Brand Messaging
Copywriting

Brand Identity Design

Creating meaningful and relevant brands that connect with the customer at every touchpoint.

Brand Creation
Brand Design System
Brand Refreshment
Destination Branding

Packaging Design

Packaging that engages the customer through differentiation and first class design.

Packaging Design System
Structural Design
Point of Sale
Product Design

Marketing

Creating compelling and measurable integrated marketing campaigns across a range of media.

Integrated Campaigns
Online Marketing
Brand Activation
Analytics

Digital

Full service digital capabilities – from UX design to social strategy, eCommerce and development.

Social
UI & UX Design
eCommerce
Development

BASECREATIVE

Functional Drink Branding

Creating a premium recovery drink brand

Integrated social media strategies

Helping clients drive sales and increase engagement

Brand refeshment for a construction leader

Brand strategy, identity and marketing for Build King

Refreshing an iconic Japanese audio brand

Giving Sansui a new brand position and design grid

A bold new look for Fleet Management

Integrated digital solutions for a leader in Shipping

Redefining food delivery

Brand creation for a premium meal delivery service

Creating a mobile optimised UX and UI design

Helping a Malaysian hotel to create a new interface