Grand opening and promotions

A new iconic landmark in Hong Kong, Citywalk is a family-friendly and fun-loving shopping mall that distinguishes itself from its contemporaries. As the brand focuses on bringing imagination and entertainment together, Citywalk needed an inaugural event that communicated this creative purpose. Base Creative helped Citywalk to launch the mall in a family-oriented and engaging, fun way, presenting a carnivalesque opening as well as complementing the event with an identity, invitation and corresponding premiums.