Brand refreshment and management for a leading babywear brand in China

China's leading kidswear brand Cosset Shop found itself in a rapidly growing yet competitive market. With increasing clutter and brand parities, Cosset Shop needed to rebuild its reputation for safe and quality toddler clothing made with carefully selected fabrics. Base Creative helped Cosset Shop to evolve the brand’s visual identity and brand strategies so that it could compete effectively again with established brands in the babywear sector.