Bringing pearl dreams to Hodel's customers – online

As part of the brand refreshment of Hodel, one of the world's leading pearl jewellery brands, Base Creative redesigned Hodel's website to express the brand's refined identity and values in a creative and storytelling way, building on the "where pearl dreams are born" slogan. It was essential that the site should incorporate highly efficient eCommerce functionality to enble Hodel to reach a wider customer base effectively. In addition to being arranged to make it easy to match complementary offerings – for example to put together a matching set of necklace, earrings and bracelet – the site includes a unique gift selection function, making it a simple task to choose the perfect pearl item for any special occasion.