Chinese New Year promotions for a leading Swiss private bank

Lombard Odier is one of the largest private banks in Switzerland and Europe. Base Creative helped the company to celebrate Chinese New Year with its high-profile clients by designing one-of-a-kind red packet boxes, as well as a greetings card. The result displays the unique kind of exclusivity and commitment that the private bank has to offer.

Colour, Material and Finishing

Inspired by the brand identity, the entire design is embossed in an intricate pattern wrapped in a square box. Both the holder and the individual packets are made with a tactile material. Primary colours are lunar red and tinted gold. The surface is also embellished with the glint of a gold finish, which produces a sensation of luxury when felt by hand.