Branded environment for an iconic Shanghai shopping mall

Crystal Galleria is an iconic landmark and state-of-the-art retail shopping centre and commercial tower in Shanghai. With an aim to drive sales growth and traffic in its LG1/LG2 area, the shopping mall asked Base Creative to plan and create an engaging branded environment that addresses the needs of its customers. The result is an indoor farmers’ market – QPQ – that is easy to deploy and customizable.