Brand creation and marketing communications for a Hong Kong investment company

Asia’s independent investment company Regal Diamond Fund needed a brand image to interact with and deliver value to its stakeholders in order to fuel growth and differentiate itself within the regional industry. Base Creative helped the rising company to surface its underlying values and vision, “ A Brilliant Gem in the World of Investment”, then develop a spectrum of brand identities, marketing assets, and brand guidelines to ensure the desired image comes alive in every interaction the company offers.