Experience. Our Difference

Our team has deep functional expertise in developing brand and business strategies and can manage the entire process from Research, Analytics and Go-to-Market Strategy through to Naming. We turn in-depth consumer insights into commercial success. Whether it’s a new brand creation or refreshment of an existing brand, our work is informed by a continuous stream of insights and innovation.

Many Industries. Major Possibilities

Developing strategies for world-leading clients across many business sectors.

We have assisted hundreds of clients – from small start-ups to names familiar around the world – to develop winning brand strategies. Among the enormous range of business sectors we have served are consumer goods, finance, manufacturers, retailers, luxury goods, food and beverages, fashion and footwear, electronics, property development – covering branding from a single luxury residence to an entire new city – hospitality, business services, shipping, academic institutions, and non-profit organizations.

Multidisciplinary. Taken Right to the Edge

Our Branding practice is at the core of our full-service spectrum of offerings.

Being a multidisciplinary agency allows our clients to benefit from our full range of integrated Marketing, Website, Social Media and PR services – which are essential to the success of new product launches, but are often outsourced at other agencies. Having defined the brand strategy and identity, we are able to ensure that all our other activities, from website development to advertising, reflect and are aligned with the brand personality. Having all these services in-house gives you a single contact point and total peace of mind. By assigning different consultants to different components of each project, we ensure that no bottlenecks occur on the project.

The Best People. For the Best Performance

We have some of the most experienced, dedicated branding experts in the industry.

Base Creative's integrated Brand Strategy practice is led by more than 20 in-house Branding consultants, writers, researchers and graphic designers – and supported by our full service marketing communications and digital team. Many of our team members have advanced degrees in business and over 10 years’ experience serving leading clients – working together for an average of 5 years. These capabilities allow us to develop insightful brand solutions that take advantage of changes in customer behaviour. We address our clients’ strategic challenges such as how to differentiate themselves in a cluttered market, or to enter new markets.

Our Glocal Network

A unique east meets west perspective that integrates both left and right sided thinking.

With offices in New Zealand, Asia and Europe, we draw on our extensive Branding experience of high profile projects globally to provide clients with a comprehensive perspective and informed recommendations on the branding challenges they face – wherever they are. We serve clients around the world, and having operations in multiple time zones means we can deliver solutions in their time zone.